February 25,2010 – Dallas, Texas. Caliber, also known as the design team located in the West End of downtown Dallas, truly showed off their talent at last week’s Dallas Ad League ADDY® Award Show. With this being the firm’s first appearance at the show, we are proud to say that they absolutely did not go home empty handed. Caliber ended up winning five awards total, which also included one Judge’s Choice Award.
As a Call for Entry, as well as the campaign theme for this year’s Dallas Ad League ADDY Award Show, Caliber’s “Welcome to Addyland” poster won them a Gold ADDY® and the Special Judge’s Choice award. The Caliber team also took home a Silver ADDY® for Domtar’s Cougar “Still the One” Paper Promotion. With both of these awards under their belt, they will have an opportunity to move on to the regional Addy competition, with the goal of advancing to nationals in June 2010. We are also pleased to mention that the Dallas Ad League is currently featuring Caliber as this month’s “In the Spotlight” agency, which can be seen at www.dallasadleague.org
Caliber also walked away with a Bronze ADDY® for a brochure specifically designed for Domtar and the Rainforest Alliance entitled “ Sustainability in the Office,” and a Bronze ADDY® for Caliber’s self-promotional brochure for its photography services. Agency principals, Brandon Murphy, Bret Sano, and Erin Fletcher co-founded Caliber and with over 40 years of combined experience, the team’s expertise has been recognized and lauded by AR 100, Communication Arts, HOW Magazine, Graphic Design USA, Graphis Annual Reports, Print’s Regional Design Annual, and the National ADDYs.
The Caliber team has a strong belief that hard work combined with smart, inspired thinking leads to great design. A form of design that consumer audiences seek out due to its freshness and inspiration of ideas that causes an emotional connection beyond the norm. Caliber has a broad experience that ranges from several industries such as hospitality and retail to energy and finance. So, whether it’s a new identity, a website, motion graphics, or a poster for a good cause, at Caliber they believe design communicates-and that great design has the ability to change opinion, move hearts, and impact the world.
January 27,2010 – Caliber Principal of Client Service, Erin Fletcher and husband Jason are happy to announce the birth of their daughter, Lawson Grace Fletcher. She was born at 2:20 p.m. on Friday, January 29, 2010 and weighed in at a healthy 8 lbs. 5 oz. Mom and baby are both doing well. We all wish them a big congratulations.
August 10, 2009 – Caliber Principal of Creative, Bret Sano, was recently selected to serve as judge for the 39th Annual Design Competition for the University & College Designers Association (UCDA). In particular, Sano was selected to judge the Electronic Media category for his expertise and depth of knowledge in interactive design. The UCDA Design Competition recognizes the best of design promoting educational institutions (secondary, vocational, or higher education). This year's show will be on display at the 39th Annual
June 25, 2009 – Caliber Creative is pleased to announce that it will be recognized in Print's 2009 Regional Design Annual, which is scheduled to appear on stands in late October 2009. Caliber's stationery system, including letterheads, envelopes, notecards, business cards, and pocket folders
Caliber Principals of Creative, Brandon Murphy and Bret Sano determined through this system that a client or prospective client would never receive the same thing twice. Murphy once said, "If we can't take liberties with our design and push the limits, who can?!" Print is one of the most respected and comprehensive surveys of graphic design in the United States and the Regional Design Annual is one of the biggest issues to hit the graphic design industry each year. Every year, this publication receives more than 20,000 submissions and those selected represent the best design, illustrations, and photography being produced throughout the United States.
June 8, 2009 -- On Saturday evening, June 6, Caliber was awarded a silver medal for a self-promotional poster series entitled "Caliber Promotional Poster Series" at the Dallas Society of Visual Communicators (DSVC) 2009 Professional Show, which was held at the Women's Museum at Fair Park in Dallas, Texas.
Caliber Principals of Creative, Brandon Murphy and Bret Sano, were also recognized at the show for their contribution to other award-winning entries, including First State Bank corporation's 2007 Annual Report entitled "Overcoming Obstacles" and Domtar's 2007 Spring promotion for the Lynx paper line entitled "Born to Print." These pieces were awarded a gold and silver medal respectively. The DSVC Professional Show honors the best regional design work from the year and is judged by a cross-section of highly respected designers, illustrators and photographers.