The next installment of the Cougar insert campaign series will probably raise a few eyebrows from readers for its bold new direction and slightly more aggressive approach. We see this as a great way to catch everyone’s attention and to educate them about Cougar. Through a series of four ads, he speaks out on topics such as environmental responsibility, clients and budgets, and the impact of digital printing upon our landscape. The design is bold,
with a heavy use of black and patterning, which purposely ties it to the Cougar swatchbook.
Look for the new ads coming soon.
Deep Ellum Brewing Company is gaining ground
and building a fan base. Part of that grass roots
momentum is due to their continued branding efforts and promotional materials. New beer labels have been brewed up by Caliber, with even more awesome-ness on the way. Whether it’s a marketing book focusing on the ethos of the brewery or a flyer promoting the next event — DEBC understands that each item speaks to their audience and is a way
for them to promote the brand.
Fort Worth is known for many great things. One above all rises to the top. The Stock Show and Rodeo. XTO Energy has for years been a proud sponsor and fan of the rodeo. First in line, front and center, they’re always ready to saddle up and help out. This year, as a title sponsor, XTO is proud to offer
up their ad and video dedicated to the cowboys and cowgirls of the rodeo that create such wonderful memories for the fans. So don’t blink and don’t turn away, it will all be over in 8 seconds — if you
can just hold on.
Don’t go in there! Well, actually — go ahead. The food is great and you’ll have some fun this Halloween to boot. Caliber was tasked with creating a scary themed promotion this year for TGI Fridays and delivered. The kitsch horror movie style posters from the 1950’s were the inspiration for Caliber’s design and imagery approach to the campaign. Over-the-top images of frightened customers and blood-dripping type was just enough camp to convey the fun and thrills for Frightdays. The promotion never launched however — perhaps it was just too scary. But it sure was a lot of fun.
Last year Caliber was tasked with creating wall art in celebration of XTO Energy’s 25-year history and transition into the future with ExxonMobil. XTO wanted an experiential “walk-through” of the company’s history including its people, assets, historic buildings, and objects from the field. From this request the idea of creating a walkthrough timeline was born. From those humble beginnings this project grew into a unique new direction for Caliber's creative energy which has had the distinction of being not only one of the largest but also one of the most fun projects for us to date.