May 11, 2010 – This year’s “Welcome to Addyland” poster not only won Caliber a gold ADDY and the Special Judge’s Choice award at the Dallas Ad League’s annual ADDYs, but was also recently accepted into HOW Magazine in the category of “pro bono” and named merit winner for the upcoming issue of promotion design.
The poster was originally created as a call-for-entry and served as the campaign theme for this year’s award show. This project was truly a collaborative effort. Caliber Principal Brandon Murphy, illustrator Nathan Trimm, and copywriter Michael Tuggle of Loomis, were responsible for this award-winning poster. The poster hinged off the stereotypes that art directors, designers, account executives, writers, media buyers and even clients are best known for within the ‘biz’. All in good fun, of course. Be sure to watch for this annual issue of HOW to hit the stands October 2010.
One of Dallas’ premier caterers, George Catering, came to Caliber for a redesign of their existing site. The goal was to elevate their brand to reflect chefs George and Katie Brown’s current, upscale clientele. The approach was to create a sophisticated color palette, bring an art museum aesthetic to the site and let their food artistry become the hero. Caliber also created a custom set of icons to match. The result is a modern, contemporary masterpiece, much like George’s work itself. Launch Site
While producing the XTO Signature Book project we solicited the employees of XTO to turn over their favorite stories, anecdotes and snapshots regarding the company and its history. In addition Caliber was allowed to spend a few days walking the halls of XTO, meeting the good people there and grabbing candid, documentary-style photos of simply, “a day in the life” of XTO – its people, and its culture. Along the way we shared some laughs, heard some great stories and captured some genuine moments which tells a story more compelling and richer than any posed shot could. It’s a story of hard work, success and family.
March 28,2010 – Our very own, Creative Principal Brandon Murphy, had the opportunity to serve as one of the judges for this year’s Creative Summit. The Creative Summit was founded in order to broaden the understanding of creativity for the students of Chris Hill, a teacher that taught at Texas State University for 15 years. Now, the respected student competition has grown to involve students from all over the country.
This year marked the 24th anniversary for the Creative Summit and more than $30,000 was awarded in scholarships to many deserving students. Murphy had the opportunity to personally present awards to students who showed exceptional talent through their work ranging from packaging to logos, advertisements, brochures, and interactive. For more information regarding the Creative Summit or to see photos and work from this year’s event, please to visit creativesummit.com
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