Dickies® FLEX 2017

print digital marketing

For this year’s Dickies Flex campaign, the Caliber team built point-of-sales, out-of-home, digital and print materials to highlight the functionality and durability of the Dickies Flex line. By featuring images of hard-working men tackling the tough jobs they face on a daily basis, Caliber helped tell the story of modern day workers as the everyday heroes.