eCarra is a Dallas-based car and driver mobility platform service that delivers clean and luxurious experiences in Tesla vehicles. Caliber was selected as eCarra’s branding partner to enhance their company image to establish a high-quality aesthetic that matches the service they provide.
eCarra aims to reduce harmful emissions and accelerate the awareness of electric vehicles to help save the planet.
Caliber developed the rebrand reflecting their eco-focus with a suite of leaf-meets-road logo marks.
The rebrand assignment delivered a fresh tone for the brand, one that is more approachable, organic and comforting.
We believe that you can have your sustainability and enjoy it, too