The top TGI Fridays bartenders from across the world compete for the “World’s Best Bartender” title at the brand’s World Bartender Championship held in Dallas. Caliber has been their partner along the way to brand the event.
The event was complimented with a suite of branded materials from the entrance signage at House of Blues, to the bar on-stage and the hands of the audience via noisemakers and contestant signs
Each contestant brought with them fans from their home city and country. Caliber build giveaway shirts, temporary tattoos and 10FT contestant panels to show support for the participants while they stirred things up.