branding print digital
Xenia Hotels & Resorts focuses on acquiring and asset managing a diversified portfolio of luxury upscale and urban hotels and properties.
From initial logo design to digital and print pieces, Caliber played a significant rolein shaping the Xenia brand. We developed a logo that introduces the unified, stable presence of the company, while really letting the visual story unfold through the website and stationery pieces.
By combining cool tones with a signature pop color, and large imagery with clean lines throughout, we’ve built a brand that stands up to its corporate counterparts while maintaining a modern and approachable persona.