Before you ask, the answer is no. We did NOT start our own spirits company. However, we DID team up with the good folks at Yellow Rose Distillery to launch their new line of flavored whiskeys, Caliber Co. Spirits. (The name is purely coincidental. Although, we do think it has a nice ring to it!)
As part of the integrated system of whiskey flavors, we wrote copy and created patterns, icons and character illustrations to add personality and wit to each bottle.