branding print
Designed to create a college experience that facilitates social interactivity through communal floor plans and best-in-class locations near campus, Gather is like no other student living concept around. Caliber was eager to relive its college days to build the identity up from scratch.
Using funky patterns, vibrant colors, and casual lifestyle imagery for print, interactive, advertising, direct mail, environmental, and tradeshow/guerilla application, Gather really graduated to the next level with this dynamic system. This bold brand proves education and fun aren’t mutually exclusive – in fact, it almost makes us want to go back to school.
